How we played with Avendus Capital this Diwali

Diwali is a time when there are gifts and messages of happiness all around. During such a period, it takes innovation to create a memorable impression with communication and keepsakes. This is what Avendus came to us for.

What Avendus wanted

Avendus Capital Pvt. Limited is a leading financial services provider. They wanted to give their stakeholders an unique keepsake in form and shape of an engaging board game. They invited us for a meeting to talk about this.

At Avendus, we discovered that games are a big part of Avendus’ culture. For instance, all their conference rooms are also named after a classic board game. The Avendus team had roped in one of the world’s foremost game designer based out of New York city to build a strategy game inspired by the 7 Wonders game - but customised to the world of financial services. The Avendus version of the game is called Pioneers. It is an addictive 3-8 player game of strategy and decision-making in which the objective of play is to help the organization achieve certain targets over multiple stages. Another facet of the game is that it takes less than 30 min to finish.

How did we respond?

Tasked with the role of handcrafting an eye-catching and beautiful board game comprising 8 boards, nearly 150 tokens, 3 sets of 56 cards, a rule book, an outer box, a packaging box, and on-time delivery, we imported several games to understand the build quality, materials, print and fabrication processes that would work best for such a assignment. After studying various aspects of the project, we arrived at a striking solution and delivered 2000 sets of games and unforgettably interesting merchandise for Avendus.

You are cordially invited to take a look at our handiwork in the images attached to this post.